At the beginning of a branding process, we need to engage with the goals of a project and the core values of the people. We collect and analyse all the information we receive, structure it and process it visually. By workshopping ideas we create the basis for an authentic identity. We work with you to develop a strategy to build a strong brand identity. Due to the diverse design competences at Moniteurs, we can plan all communicative measures, concepts and designs: websites, print media or staging your brand indoors. We enable you to speak with a consistent visual language and communicate effectively.

A guidance and orientation system or signage forms a meta-level that expands space with information. In many buildings, this information in the form of signposts or markings is a basic requirement in order to be able to orientate themselves in it at all. In airports, urban areas or museums with thousands of visitors per day, orientation systems are an important part of the overall communication. They contribute to the effective use of space, to the well-being of people and to the formation of identity.

People use a variety of strategies to reach their destinations. Some orient themselves consciously, using cognitive methods, others are more intuitive. For us, as wayfinding experts, this means that we put our orientation concepts on a broad basis. We create clear structures, we set emotional signals and develop an authentic design.

Médecins sans Fron­tières is a No­bel Peace Prize win­ning emer­gency med­ical or­gan­i­sa­tion that op­er­ates in con­flict zones around the world. Since 2000, Moni­teurs has been re­spon­si­ble for the cor­po­rate de­sign of the Ger­man branch. The year 2014 has seen the or­gan­i­sa­tion sharpen its im­age: clear, in­de­pen­dent, pro­fes­sional – these are the es­sen­tial at­trib­utes. Moni­teurs’ task is to re­flect these at­trib­utes in print. The cor­po­rate de­sign is kept open in or­der to be able to speak specif­i­cally to the dif­fer­ent tar­get groups. The colour red and the con­cise ty­pog­ra­phy, de­vel­oped for Médecins sans Fron­tières by Moni­teurs – a “rough” head­line cut, based on the font Fago – have be­come im­por­tant dis­tin­guish­ing fea­tures for the or­gan­i­sa­tion.

The Phil­har­monic Choir Berlin is one of the most renowned or­a­to­rio choirs in Ger­many. For the 125th an­niver­sary, the tra­di­tional choir, founded in 1882, pre­sented it­self with a new look de­signed by Moni­teurs. Af­ter the 2007/​2008 sea­son, among other things, the posters of the con­cert se­ries in the Berliner Phil­har­monie Moni­teurs are in­di­vid­u­ally de­signed, Moni­teurs de­vel­oped in the course of the 2017/​2018 sea­son, a re­design of vi­sual com­mu­ni­ca­tion tools, which now the self-un­der­stand­ing of the choir – ana­log and dig­i­tal – into the city life trans­fers. Ty­pog­ra­phy and color trans­late the mood of the choral pieces vi­su­ally and make them vi­su­ally sound. The poly­phonic texts are at the cen­ter of the de­sign con­cept.

The pollution of the oceans by plastic waste is an issue that concerns us all. Moniteurs is part of this challenge and advised Orange Ocean on strategy and design. The name becomes a word/figurative mark - clear and memorable. The spaces in the letters are filled in, referencing the plastic carpet theme. The typeface picks up the idea of the rounded plastic shapes, the corners rubbed off by water. The problem to be fought is taken into the word mark. This message is reinforced by the color scheme.