Berlin is an attractive tourist destination. Many tourists come to Berlin to visit new and old places. The city of Berlin decided to install a pedestrian wayfinding system to the main tourist destinations throughout the cityscape. A three-part system consisting of an information stele, arrow signposts and object boards. Moniteurs was invited with 9 other agencies to the design competition, the basis of which was the comparative study conducted by Moniteurs, commissioned by the Grün Berlin Stiftung in 2016. 

Moniteurs developed three types of stelae with maps of the surroundings, texts and images to complement the existing arrow signposts. An integrated guidance system and information concept for Berlin that connects history and the future, conveying a strong identity that gives visitors:inside the feeling of having arrived at the right place: You are in Berlin.

The Pots­damer Platz Quar­ter is one of the most vis­ited places in Berlin. Up to 100,000 peo­ple come here daily to ex­pe­ri­ence the unique mix of shop­ping, en­ter­tain­ment and cos­mopoli­tan flair – many of them are tourists, for whom ori­en­ta­tion around the 68,000 m2 space, in­clud­ing un­der­ground car parks, plays a ma­jor role. Moni­teurs won the com­pe­ti­tion to de­sign the ori­en­ta­tion sys­tem with a for­mal and the­matic con­cept: the ra­dial pro­file of the signs is de­rived from the ty­pog­ra­phy of the neigh­bour­hood it­self. All three un­der­ground car parks were given clear des­ig­na­tions and a colour-coded re­struc­tur­ing, which also served to lighten the at­mos­phere of the spaces. Above ground and un­der­ground ori­en­ta­tion sys­tems now seam­lessly over­lap and the graph­ics and con­tent are in­ter­linked.

Moni­teurs not only de­signed the ori­en­ta­tion sys­tem in­side, but also out­side the build­ing – from the signs for foot pas­sen­gers and cy­clists to the ori­en­ta­tion sys­tem for the car parks. The con­sis­tent ap­pli­ca­tion of a sin­gle graphic con­cept cre­ates a uni­form ap­pear­ance for the en­tire air­port site. The pic­togram fam­ily icons were ex­panded to in­clude site-spe­cific lo­ca­tions such as the vis­i­tor cen­tre and the Air­port City.