Adlershof
City Orientation System
Adlershof is Germany’s most modern entrepreneur and technology centre, with over 900 companies and organisations from academia, business and the media. This diversity is reflected in coloured signs that greet every visitor. To make it possible to navigate from the central street of Rudower Chaussee, Moniteurs, together with product designer Axel Kufus, designed an orientation system that borrows from the archetype of the legible sign: the classic signpost. For the signs, Moniteurs adopted the existing colour coding of each of the quarters of Adlershof. A smaller sign at the top also shows the way to a central information point.
Orientierungs- und Leitsystem
Außengelände
Berlin 2011
Client
Adlershof Projekt GmbH
Product Design
Axel Kufus
Technical Development
conzept GmbH
Area
Rudower Chaussee, 1,7 km