E-Werk

Orientation System

The old power sta­tion in the cen­tre of Berlin is to­day one of the most fa­mous event lo­ca­tions in the city, and also pro­vides of­fice space for large con­fer­ences. These dif­fer­ent uses – by day and by night, for se­ri­ous meet­ings as well as for glam­orous par­ties – is re­flected in the de­sign of the ori­en­ta­tion sys­tem. Based on the themes of “elec­tric­ity”, “light” and “cir­cuit boards”, Moni­teurs de­vel­oped a font rem­i­nis­cent of the repet­i­tive con­tours typ­i­cal of neon signs. En­graved on yel­low acrylic plates, the let­ter­ing en­hances the self-light­ing as­pects of the ma­te­r­ial. At the same time, the de­sign is so min­i­mal­ist that it also works in the con­fer­ence rooms of the ew­erk – and un­der­lines the spe­cial at­mos­phere of the in­dus­trial ar­chi­tec­ture.

ewerk
Ori­en­ta­tion Sys­tem
In­te­rior

Berlin 2010

Client
SPSPM Real Es­tate GmbH

Ar­chi­tec­ture
Hans Hein­rich Müller (1928)
HSH Hoyer Schin­dele Hirschmüller
(Re­fur­bish­ment and con­ver­sion of an in­dus­trial mon­u­ment)

Area
13.000 m²
Photo ewerk GmbH
Moniteurs further developed the “Diva” font so that it was given a stronger inner contour – in the style of old neon signs, in which several neon tubes running in parallel amplify the light. In a modern look, not all contours are completely filled in, but gaps are deliberately left.
The design allows for a wide range of variants: in addition to non-illuminated signs, there are also signs with LEDs. Signs that can be individually equipped for specific events allow the greatest possible flexibility.