Continental Headquarter

Wayfinding system

For the new corporate headquarters of Continental AG, the dynamic structural design embodies the development of the company. The corporate campus with its individual buildings, located to the north and south of a major road, are connected by a bridge. This loop, named by HENN, is taken up and formally reflected in the wayfinding system concept. The information, pictograms and texts are created from long arrows and flow dynamically with the building. The loop, which runs through the buildings on the second floor and across the 70 m long bridge, is a dynamic spatial continuum that connects the buildings for the employees. This path is the inspiration for the design of the signage system, but also the challenge in the orientation concept.

Continental Headquarter
Wayfinding system

Hannover 2024

Client
HENN and Continental AG

Architekture
HENN

Area
46.000 sqm

Photos
Stefan Schilling

On the second floor, it is possible to move from one part of the building to the other via the bridge. The Loop not only features conference rooms and meeting points, but also elevators. These elevators, controlled in different ways, only travel to certain floors, which is communicated via level overviews. The light sculpture in the atrium guides the eye from the horizontal visual relationship from level 2 vertically down to level 0.

From the ground floor, a network of light, which flows into the loop, guides the viewer’s eye to the second floor. It symbolizes the networking of the knowledge areas in the headquarters.
For this signage system, Moniteurs has expanded the Continental AG pictogram family to include the specific target points in the new headquarters.
Together with the client, the designations for the destination points in the building, including the mandatory and prohibition signs, were incorporated into the system of the wayfinding system.
In addition to the design of the construction fence during the construction phase, the planning and supervision of the roof advertising systems, calculations and recommendations for their visibility, Moniteurs’ scope of services included one parking garage each on the northern and southern part of the building.