Within the vi­sual con­cept for the in­ter­na­tional en­gi­neer­ing con­sul­tants schlaich berg­er­mann part­ner, words like con­struc­tion and com­plex­ity ver­sus sim­plic­ity are el­e­men­tary. The logo rep­re­sents schlaich berg­er­mann part­ner clearly, mem­o­rably and with con­fi­dence. The logo, three geo­met­ri­cally con­structed and char­ac­ter­is­tic let­ters, makes a bold state­ment. The name, along with its ab­bre­vi­a­tion, uniquely moulds the brand.
The en­ergy in the de­sign of the pre­sent logo ra­di­ates light­ness, vi­sion, pre­ci­sion and tech­nol­ogy, in both ana­logue and dig­i­tal forms. The logo will pre­serve its style, as it is no longer tied to the text. The swing of the let­ters is free and grace­ful. Logo – word mark and let­ter­ing, mo­men­tum, text and colour to­gether cre­ate the new cor­po­rate de­sign.

Glass mesh domes as canopies re­fine build­ings and ur­ban build­ing en­sem­bles. This book is the first com­pre­hen­sive dis­play of de­sign, con­struc­tion and fil­i­greed cal­cu­la­tion of dou­ble-curved, wide-span glazed shells. The geo­met­ric prin­ci­ples of the de­sign of the shell struc­tures are clear and eas­ily com­pre­hen­si­ble, and are easy to use with com­mer­cial CAD pro­gramme mod­ules. Us­ing real-life ex­am­ples from the years 1989 to 2014, the lat­est meth­ods of form-find­ing cal­cu­la­tions and op­ti­mi­sa­tion through the com­plex in­ter­ac­tion of sta­tic equi­lib­rium, form and topol­ogy are ex­plained prac­ti­cally. The re­sults are in­tel­li­gent mesh de­signs with min­i­mal weight.

The Auf­bau Haus, lo­cated in a for­mer fac­tory build­ing, con­nects the cre­ative in­dus­tries with cre­ative artists and ser­vice providers. The Auf­bau Ver­lag Pub­lish­ing House, the or­gan­i­sa­tion which gave the build­ing its name, and Mod­u­lor Ma­te­r­ial To­tal, have made this build­ing their reg­is­tered of­fices. The im­age-based logo es­tab­lishes the build­ing as a space and net­work for cre­ative ac­tiv­i­ties. The logo can also be used in part on fly­ers and on the In­ter­net.