The pollution of the oceans by plastic waste is an issue that concerns us all. Moniteurs is part of this challenge and advised Orange Ocean on strategy and design. The name becomes a word/figurative mark - clear and memorable. The spaces in the letters are filled in, referencing the plastic carpet theme. The typeface picks up the idea of the rounded plastic shapes, the corners rubbed off by water. The problem to be fought is taken into the word mark. This message is reinforced by the color scheme.

The BDA (the As­so­ci­a­tion of Ger­man Ar­chi­tects) com­prises around 5,000 free­lance ar­chi­tects and ur­ban plan­ners, who stand for qual­ity and per­sonal in­tegrity and were for these rea­sons called into the as­so­ci­a­tion. It acts at dif­fer­ent lev­els within the Fed­er­a­tion, in state or­gan­i­sa­tions and re­gional groups to pro­mote “the mis­sion” of ar­chi­tec­ture and build­ing cul­ture. The new web­site is in­tended as a com­mon plat­form for these as­so­ci­a­tions and groups. The main con­cern was to show “good” ar­chi­tec­ture – in other words, vi­su­ally strik­ing and at­trac­tive, with a fo­cus on the mul­ti­fac­eted sub­ject of ar­chi­tec­ture. Be­sides its func­tion as an in­for­ma­tion and ex­change plat­form for the in­di­vid­ual mem­bers, it was im­por­tant to pro­vide in­for­ma­tion to the pub­lic, e.g., con­struc­tion clients and ar­chi­tects, on the work of the BDA. The com­plex struc­ture had to be de­signed to be sim­ple and user-friendly. A fur­ther im­por­tant cri­te­rion was that the web­site has to be main­tained by many mem­bers/​​ed­i­tors. A sim­ple con­tent man­age­ment sys­tem was re­quired, with the abil­ity to share con­tent both in­ter­nally as well as ex­ter­nally.

hammeskrause ar­chitek­ten, an ar­chi­tec­tural of­fice from Stuttgart, is spe­cial­ized in pro­jects in the fields of in­dus­try, pub­lic build­ings, build­ings for care and health, and es­pe­cially in sci­ence and re­search build­ings with some­times highly com­plex re­quire­ments.

In 2018, a move to more mod­ern premises marked an in­ten­sive phase of fur­ther de­vel­op­ment – hammeskrause was look­ing for a part­ner to work with them on a sta­ble foun­da­tion and de­velop a con­tem­po­rary and mod­ern ex­ter­nal im­age.