Two large com­pa­nies have their head­quar­ters at Auf­bau Haus: the Auf­bau Ver­lag Pub­lish­ing House and Mod­u­lor, a ma­te­ri­al's provider which, as Planet Mod­u­lor, pro­vides ad­di­tional ser­vices to the cre­ative and craft in­dus­tries in the build­ing. The ar­eas of ac­tiv­ity of the two main ten­ants – writ­ing and ma­te­ri­als – pro­vided the start­ing points for the de­sign of the ori­en­ta­tion sys­tem. Moni­teurs’ idea was that the ar­ti­sans of Planet Mod­u­lor should be in­volved in the cre­ation process.

The pollution of the oceans by plastic waste is an issue that concerns us all. Moniteurs is part of this challenge and advised Orange Ocean on strategy and design. The name becomes a word/figurative mark - clear and memorable. The spaces in the letters are filled in, referencing the plastic carpet theme. The typeface picks up the idea of the rounded plastic shapes, the corners rubbed off by water. The problem to be fought is taken into the word mark. This message is reinforced by the color scheme.

The Phil­har­monic Choir Berlin is one of the most renowned or­a­to­rio choirs in Ger­many. For the 125th an­niver­sary, the tra­di­tional choir, founded in 1882, pre­sented it­self with a new look de­signed by Moni­teurs. Af­ter the 2007/​2008 sea­son, among other things, the posters of the con­cert se­ries in the Berliner Phil­har­monie Moni­teurs are in­di­vid­u­ally de­signed, Moni­teurs de­vel­oped in the course of the 2017/​2018 sea­son, a re­design of vi­sual com­mu­ni­ca­tion tools, which now the self-un­der­stand­ing of the choir – ana­log and dig­i­tal – into the city life trans­fers. Ty­pog­ra­phy and color trans­late the mood of the choral pieces vi­su­ally and make them vi­su­ally sound. The poly­phonic texts are at the cen­ter of the de­sign con­cept.