Signage for outdoor areas

For the open spaces of the com­pany head­quar­ters of Adolf Würth GmbH & Co. KG in Künzel­sau, Moni­teurs de­vel­oped a guid­ance and ori­en­ta­tion sys­tem – on be­half of Van­gen­has­send GmbH. In ad­di­tion to the build­ings as­so­ci­ated with the three dis­tri­b­u­tion cen­tres and the com­pa­ny’s head­quar­ters, the site also con­tains a mu­seum, the acad­emy, a cus­tomer cen­tre, a num­ber of park­ing spaces … The sign fam­ily con­sists mainly of totems in two dif­fer­ent sizes. They are clearly struc­tured and meet the re­quire­ments of the dif­fer­ent user groups.


Ori­en­ta­tion Sys­tem
Out­door Ar­eas

Künzel­sau 2018


Adolf Würth GmbH & Co. KG

The taller totem always provides information for the trucks at the top in large type, whilst the lower section contains points of interest for pedestrians using a smaller font size. Based on the company’s corporate design, Moniteurs has applied the colour red across a large part of the totem’s base which, in combination with its tall format, makes the totem easily visible within the site’s open spaces – even from a great distance. In the dark, the large logo on the totem header shines in striking detail.