Vision Plus 2014: transforming information
Airport pictograms

The lec­ture given by Sibylle Schlaich and Heike Nehl at the Vi­sion Plus Con­fer­ence of the IIID (In­ter­na­tional In­sti­tute for In­for­ma­tion De­sign) in Vi­enna is about de­sign­ing pic­tograms within an in­ter­na­tional and his­tor­i­cal con­text. Pic­tograms are an im­por­tant part of com­mu­ni­ca­tion at an air­port in that they help to over­come lan­guage bar­ri­ers. They in­flu­ence the vi­sual iden­tity, be­cause they com­mu­ni­cate in a lan­guage which fits to each par­tic­u­lar air­port and coun­try. It is in­ter­est­ing how their mo­tifs, aside from the de­sign and char­ac­ter­is­tics, al­ways change to match the needs and cir­cum­stances. Stan­dards, DIN-Norm and test pro­ce­dures help to check and to stan­dard­ize com­pre­hen­si­bil­ity and rec­og­niz­abil­ity.

Air­port pic­tograms

Lec­ture on the Vi­sion Plus 2014 Con­fer­ence

Wien 2014

Or­ga­nizer

IIID – In­ter­na­tional In­sti­tute for In­for­ma­tion De­sign

A com­par­i­son of the pic­tograms of big in­ter­na­tional air­ports shows that the same mo­tif can have an en­tirely dif­fer­ent char­ac­ter.

The his­tory of air­port pic­tograms goes back to the 1960’s, when avi­a­tion was boom­ing and the de­mand for in­ter­na­tional, un­der­stand­able pic­tograms in­creased.

The pic­togram for the san­i­tary ar­eas at air­ports is uni­fied. The heads are mostly cir­cu­lar.

For the pic­togram fam­ily for the Berlin Bran­den­burg Air­port, Moni­teurs de­signed the head in an "O"-shape to lean it on the type.