A guidance and orientation system or signage forms a meta-level that expands space with information. In many buildings, this information in the form of signposts or markings is a basic requirement in order to be able to orientate themselves in it at all. In airports, urban areas or museums with thousands of visitors per day, orientation systems are an important part of the overall communication. They contribute to the effective use of space, to the well-being of people and to the formation of identity.
People use a variety of strategies to reach their destinations. Some orient themselves consciously, using cognitive methods, others are more intuitive. For us, as wayfinding experts, this means that we put our orientation concepts on a broad basis. We create clear structures, we set emotional signals and develop an authentic design.