A guidance and orientation system, or signage, forms a meta-level that expands a space with information. In many buildings, this information, in the form of signposts or markings, is a basic requirement in order for people to be able to orientate themselves in it at all. In airports, urban areas or museums with thousands of visitors a day, orientation systems are an important part of the overall communication. They contribute to the effective use of space, to the well-being of people and to the formation of identity.
People use a variety of strategies to reach their destinations. Some orientate themselves consciously, using cognitive methods, while others are more intuitive. For us, as wayfinding experts, this means that we think of orientation concepts on a much broader basis. We create clear structures, we set emotional signals and develop an authentic design.