Quartier Potsdamer Platz
City orientation system

The Pots­damer Platz Quar­ter is one of the most vis­ited places in Berlin. Up to 100,000 peo­ple come here daily to ex­pe­ri­ence the unique mix of shop­ping, en­ter­tain­ment and cos­mopoli­tan flair – many of them are tourists, for whom ori­en­ta­tion around the 68,000 m2 space, in­clud­ing un­der­ground car parks, plays a ma­jor role. Moni­teurs won the com­pe­ti­tion to de­sign the ori­en­ta­tion sys­tem with a for­mal and the­matic con­cept: the ra­dial pro­file of the signs is de­rived from the ty­pog­ra­phy of the neigh­bour­hood it­self. All three un­der­ground car parks were given clear des­ig­na­tions and a colour-coded re­struc­tur­ing, which also served to lighten the at­mos­phere of the spaces. Above ground and un­der­ground ori­en­ta­tion sys­tems now seam­lessly over­lap and the graph­ics and con­tent are in­ter­linked.

Pots­damer Platz Quar­ter

Pedes­trian and Car Park Ori­en­ta­tion Sys­tem
Un­der­ground car park sig­nage

Berlin 2013


PPMG Pots­damer Platz Man­age­ment GmbH


Arata Isozaki
Christoph Kohlbecker
Prof. Hans Koll­hoff
Ul­rike und Wol­fram Wöhr
José Rafael Mo­neo
Renzo Pi­ano
Richard Rogers


68,000 m2
19 build­ings, 10 streets
2 car parks, 3 un­der­ground car parks


Ste­fan Schilling


Iconic Awards 2013
Com­mu­ni­ca­tion – Sign­post­ing Sys­tem

Photo Stefan Schilling

Photo Stefan Schilling

Photo Stefan Schilling

In keeping with the overall design concept, a new pictogram family was developed. Angled corners and bright colours emphasise the fresh, technoid impression adopted by many of the buildings at Potsdamer Platz.

Photo Stefan Schilling

Photo Stefan Schilling

The underground car parks were given self-explanatory names like “Shopping”, “Cinema/Hotel” and “Theatre”. They refer to the places directly above the car parks.

Most people visit the quarter from the north. From frequency counts and other measurements, surveys and observations, it is possible to draw conclusions about the orientation system for the area. These conclusions affect the design and content of the concept, i.e. how visitors and customers are guided by the positioning and placement of information carriers, as well as the type and amount of information.