In autumn of 2009, the legendary “Moskau” on the Karl-Marx-Allee, Berlin reopened after an extensive reconstruction as an exclusive event-location. For the restaurant’s grand opening ceremonial in 1964 an original sized sputnik was affixed, a present from the USSR-ambassador. This sculpture was also source for the development of the key visual. The colours grey and lilac were chosen for their airiness and lightness, reflecting the of the building’s architecture. In order to interconnect the corporate identity with the atmosphere of the place, the same colour scheme was also adapted to the interior design.