Corporate Design

In au­tumn of 2009, the leg­endary “Moskau” on the Karl-Marx-Allee, Berlin re­opened af­ter an ex­ten­sive re­con­struc­tion as an ex­clu­sive event-lo­ca­tion. For the restau­ran­t’s grand open­ing cer­e­mo­nial in 1964 an orig­i­nal sized sput­nik was af­fixed, a pre­sent from the USSR-am­bas­sador. This sculp­ture was also source for the de­vel­op­ment of the key vi­sual. The colours grey and lilac were cho­sen for their airi­ness and light­ness, re­flect­ing the of the build­ing’s ar­chi­tec­ture. In or­der to in­ter­con­nect the cor­po­rate iden­tity with the at­mos­phere of the place, the same colour scheme was also adapted to the in­te­rior de­sign.

The sign on the building once again reflects the building’s original state. The new logo type was based on this typography.

The logo is used to make the glass more visible and thus prevent people from walking into it.