Märkisches Viertel
City Wayfinding

The Märkische Quar­ter in Berlin is a large hous­ing es­tate, al­most 40,000 res­i­dents over a space of 3.2km2, the ori­en­ta­tion of which is dif­fi­cult. Since 2006, Moni­teurs has been work­ing closely with this city dis­trict and has de­vel­oped, un­der con­tract of Gesobau, an ori­en­ta­tion sys­tem for sev­eral groups of apart­ment blocks. In 2013, the dis­trict au­thor­ity of Reinick­endorf held a com­pe­ti­tion to de­velop a new ori­en­ta­tion sys­tem, which Moni­teurs won. Dur­ing the ini­tial phase, Moni­teurs con­sulted closely with the the Berlin of­fice PSY:PLAN, so that the pro­ject would achieve suc­cess both ar­chi­tec­turally and in terms of psy­cho­log­i­cal per­cep­tion.

Märkisches Vier­tel

City­wayfind­ing

Berlin 2016

Client

Bezirk­samt Berlin Reinick­endorf

Area

3,2 km2

Moniteurs developed a concept with high recognition and recall value. The hierarchy of the destination points is achieved through the contrast of regular and bold text, quickly distinguished from each other and where longer and shorter distances, and the time taken to travel them, are easily discernible. With the existing buildings, the basic concept was renewed and expanded, since in the last few years numerous different columns in various colours have been erected for the housing group Gesobau.

One of the radically reduced overview plans with a five minute radius marks not only the destinations of public interest along the street, but also focuses strongly on green spaces, there to increase the attraction and quality of life for residents. The network of paths is further clarified with a highlighted colour — the quarter cut up into small, ascertainable parts.

Moniteurs has individually tailored a variety of pictogrammes to the Märkische Quarter – matching the round shapes of the orientation system and refined typography, to create a contemporary identity.

The overview plan is a central component of the orientation system and is also realised in placard form and located on fittings and the public buildings of the Märkische Quarter.