Grundschule am Koppenplatz
Corporate Design

The ba­sis for teach­ing and learn­ing at Kop­pen­platz Pri­mary School is the con­cept of el­e­men­tary learn­ing ar­chi­tec­tures, of the meth­ods of cre­at­ing knowl­edge through dis­cov­ery and ap­pli­ca­tion. The chil­dren ex­pe­ri­ence the world from dif­fer­ent per­spec­tives, such as math­e­mat­ics and nat­ural sci­ences. The school is sit­u­ated at three lo­ca­tions in the cen­tre of the city. To vi­su­alise the brand net­work­ing: the three lo­ca­tions, the in­di­vid­ual fields of knowl­edge, the teach­ers and the par­ents. A “K”, con­structed from in­di­vid­ual lines, stands for Kop­pen­platz, Chil­dren (Kinder), Cul­ture (Kul­tur) and Com­mu­ni­ca­tion (Kom­mu­nika­tion). The logo colours are bright and friendly. The com­bi­na­tions vary, and to­gether with other el­e­ments, cre­ate an open, colour­ful ap­pear­ance, like a city map un­der a mag­ni­fy­ing glass.

The pro­ject orig­i­nated as a co­op­er­a­tion among par­ents, work­ing closely with the man­age­ment of Kop­pen­platz Pri­mary School.

Grund­schule am Kop­pen­platz

Cor­po­rate De­sign

In­for­ma­tion flyer
Folder for par­ents

Berlin 2013

In co­op­er­a­tion with

Hanno Bäucker und Georg Schön­wandt


Lilli Art­mann

The Start of School folder for parents contains all the important information, plus there is a cap for the children in the signal colour.

The logo can be set in many bright colours, each in two combinations of the specified colour palette.

The website was implemented in the framework of the design concept of Lilli Artmann.

The school has three locations, all situated near Koppenplatz.

Photo: Anke Dall