Grundschule am Koppenplatz
Corporate Design

The ba­sis for teach­ing and learn­ing at Kop­pen­platz Pri­mary School is the con­cept of el­e­men­tary learn­ing ar­chi­tec­tures, of the meth­ods of cre­at­ing knowl­edge through dis­cov­ery and ap­pli­ca­tion. The chil­dren ex­pe­ri­ence the world from dif­fer­ent per­spec­tives, such as math­e­mat­ics and nat­ural sci­ences. The school is sit­u­ated at three lo­ca­tions in the cen­tre of the city. To vi­su­alise the brand net­work­ing: the three lo­ca­tions, the in­di­vid­ual fields of knowl­edge, the teach­ers and the par­ents. A “K”, con­structed from in­di­vid­ual lines, stands for Kop­pen­platz, Chil­dren (Kinder), Cul­ture (Kul­tur) and Com­mu­ni­ca­tion (Kom­mu­nika­tion). The logo colours are bright and friendly. The com­bi­na­tions vary, and to­gether with other el­e­ments, cre­ate an open, colour­ful ap­pear­ance, like a city map un­der a mag­ni­fy­ing glass.

The pro­ject orig­i­nated as a co­op­er­a­tion among par­ents, work­ing closely with the man­age­ment of Kop­pen­platz Pri­mary School.

Grund­schule am Kop­pen­platz

Cor­po­rate De­sign

Logo
In­for­ma­tion flyer
Folder for par­ents

Berlin 2013

In co­op­er­a­tion with

Hanno Bäucker und Georg Schön­wandt

Web­site

Lilli Art­mann

The Start of School folder for par­ents con­tains all the im­por­tant in­for­ma­tion, plus there is a cap for the chil­dren in the sig­nal colour.

The logo can be set in many bright colours, each in two com­bi­na­tions of the spec­i­fied colour palette.

The web­site was im­ple­mented in the frame­work of the de­sign con­cept of Lilli Art­mann.

The school has three lo­ca­tions, all sit­u­ated near Kop­pen­platz.

Photo: Anke Dall