Orientation System

The old power sta­tion in the cen­tre of Berlin is to­day one of the most fa­mous event lo­ca­tions in the city, and also pro­vides of­fice space for large con­fer­ences. These dif­fer­ent uses – by day and by night, for se­ri­ous meet­ings as well as for glam­orous par­ties – is re­flected in the de­sign of the ori­en­ta­tion sys­tem. Based on the themes of “elec­tric­ity”, “light” and “cir­cuit boards”, Moni­teurs de­vel­oped a font rem­i­nis­cent of the repet­i­tive con­tours typ­i­cal of neon signs. En­graved on yel­low acrylic plates, the let­ter­ing en­hances the self-light­ing as­pects of the ma­te­r­ial. At the same time, the de­sign is so min­i­mal­ist that it also works in the con­fer­ence rooms of the ew­erk – and un­der­lines the spe­cial at­mos­phere of the in­dus­trial ar­chi­tec­ture.


Ori­en­ta­tion Sys­tem

Berlin 2010


SPM Real Es­tate GmbH


Hans Hein­rich Müller (1928)
HSH Hoyer Schin­dele Hirschmüller
(Re­fur­bish­ment and con­ver­sion of an in­dus­trial mon­u­ment)


13,000 m2

Photo ewerk GmbH

The font “Diva” was modified to give it starker inner contours, modelled on old neon signs which increased illumination by running several neon tubes in parallel. In this modern version, not all the contours were filled in completely, but instead some gaps were deliberately left.

The design allows for multiple variations: there are also unlit signs as well as those with LEDs. Signs that can be set up for particular events allow for maximum flexibility.