For whom and why should a website or a digital product be created? These fundamental questions that are at the beginning of a project serve to teach us more about the needs of users and their expectations. We deal with the goals that people are pursuing with the project, with what content they want to communicate and how they want to work in the future, for example, with their Internet presence. All stakeholders are involved in creating a meaningful offer. On the basis of a joint briefing, we work out a concept that is developed into a finished product in an iterative process.