The BDA (the As­so­ci­a­tion of Ger­man Ar­chi­tects) – around 5,000 free­lance ar­chi­tects and ur­ban plan­ners, who stand for qual­ity and per­sonal in­tegrity and were for these rea­sons called in to the as­so­ci­a­tion. It acts at dif­fer­ent lev­els within the Fed­er­a­tion, in state or­gan­i­sa­tions and re­gional groups to pro­mote “the mis­sion” of ar­chi­tec­ture and build­ing cul­ture. The new web­site is in­tended as a com­mon plat­form for these as­so­ci­a­tions and groups. The main con­cern was to show “good” ar­chi­tec­ture – in other words, vi­su­ally strik­ing and at­trac­tive, with a fo­cus on the mul­ti­fac­eted sub­ject of ar­chi­tec­ture. Be­sides its func­tion as an in­for­ma­tion and ex­change plat­form for the in­di­vid­ual mem­bers, it was im­por­tant to pro­vide in­for­ma­tion to the pub­lic, e.g. con­struc­tion clients and ar­chi­tects, on the work of the BDA. The com­plex struc­ture had to be de­signed to be sim­ple and user-friendly. A fur­ther im­por­tant cri­te­rion was that the web­site be re­spon­sive and be main­tained by many mem­bers/​ed­i­tors. A sim­ple con­tent man­age­ment sys­tem was re­quired, with the abil­ity to sep­a­rate con­tent be­tween in­ter­nal and ex­ter­nal.