Built in 1964, “Café Moskau” was used dur­ing the GDR as an amuse­ment palace, and to­day is a na­tion­ally known event lo­ca­tion. The Sput­nik satel­lite over the en­trance, a gift from the So­vi­ets, once sym­bol­ised tech­no­log­i­cal in­no­va­tion and progress. It cor­re­sponds to the trans­parency and light­ness of the ar­chi­tec­ture of the two-storey atrium build­ing. The ori­en­ta­tion sys­tem takes on this trans­parency, and the de­sign – at the clien­t’s re­quest – is based on the de­sign of the ori­en­ta­tion sys­tem for for the ew­erk power sta­tion . The pre­dom­i­nant colour blue is rem­i­nis­cent of outer space and of the uni­verse. The new logo, de­signed by Moni­teurs, has also adopted this as­so­ci­a­tion with the plan­ets, as well as us­ing the ar­chi­tec­ture and his­tory of the build­ing as start­ing points for the de­sign.

In au­tumn of 2009, the leg­endary “Moskau” on the Karl-Marx-Allee, Berlin re­opened af­ter an ex­ten­sive re­con­struc­tion as an ex­clu­sive event-lo­ca­tion. For the restau­ran­t’s grand open­ing cer­e­mo­nial in 1964 an orig­i­nal sized sput­nik was af­fixed, a pre­sent from the USSR-am­bas­sador. This sculp­ture was also source for the de­vel­op­ment of the key vi­sual. The colours grey and lilac were cho­sen for their airi­ness and light­ness, re­flect­ing the of the build­ing’s ar­chi­tec­ture. In or­der to in­ter­con­nect the cor­po­rate iden­tity with the at­mos­phere of the place, the same colour scheme was also adapted to the in­te­rior de­sign.

The new build­ing, opened in 2015, is an open, flex­i­ble, re­in­forced con­crete frame struc­ture made from sim­ple, ro­bust ma­te­ri­als. The build­ing from ar­chi­tects Barkow Leibinger adds to the first con­struc­tion phase of the cre­ative cen­tre, which con­nects cul­tural ac­tiv­i­ties such as ex­hi­bi­tions, the­atre and club events with nu­mer­ous re­tail and ser­vice com­pa­nies in the cre­ative field. The ori­en­ta­tion sys­tem that was de­vel­oped for Prinzen­straße 85 was adapted to the new build­ing, while re­tain­ing the dis­tinc­tive el­e­ments of the first de­sign. At the main en­trance, large, glazed ori­en­ta­tion signs com­mu­ni­cate the struc­ture of the build­ing. Smaller plaques serve to guide the vis­i­tor to the var­i­ous court­yards and build­ing sec­tions, as well as within the cor­ri­dors of each floor. The name Auf­bau Haus is lit by two large signs – one in the di­rec­tion of Mor­tiz­platz, and the other fac­ing Oranien­hof, for events which take place there.

The Auf­bau Haus, lo­cated in a for­mer fac­tory build­ing, con­nects the cre­ative in­dus­tries with cre­ative artists and ser­vice providers. The Auf­bau Ver­lag Pub­lish­ing House, the or­gan­i­sa­tion which gave the build­ing its name, and Mod­u­lor Ma­te­r­ial To­tal, have made this build­ing their reg­is­tered of­fices. The im­age-based logo es­tab­lishes the build­ing as a space and net­work for cre­ative ac­tiv­i­ties. The logo can also be used in part on fly­ers and on the In­ter­net.